Generation C
Genaration C - is a group of young people who were born mainly after 1980, but not necessarily . It is a new emerging generation.They are digital natives and have at least 3 screens. They prefer to work in more creative industries and they are less restricted by social structures.
You Tube Generation
It is a generations,which like generation C uses several mobile devices.
Millennials
Millennials- as known as generation Y. It is a generation which comes after generation X, i.e. the people who were born after 1980. They are represent the fastest growing segment. They are always connected to at least one device. The millennials are the only generation of adults with more people who identify themselves as liberals than as conservatives.
Genaration C - is a group of young people who were born mainly after 1980, but not necessarily . It is a new emerging generation.They are digital natives and have at least 3 screens. They prefer to work in more creative industries and they are less restricted by social structures.
You Tube Generation
It is a generations,which like generation C uses several mobile devices.
Millennials
Millennials- as known as generation Y. It is a generation which comes after generation X, i.e. the people who were born after 1980. They are represent the fastest growing segment. They are always connected to at least one device. The millennials are the only generation of adults with more people who identify themselves as liberals than as conservatives.
- What are the characteristics of Millennials?They are special. They re treated as special and important.They are confident in themselves and in the future, goal-oriented, motivatedThey are group oriented rather than being individualists. They may sacrifice their own identity to be part of the team.
- What are their expectations for travel + hotels?Millennials actually spend a lot more time in the hotels as they work from there. So the hotel has to be the travel experience for them. Fast Wi-Fi/Internet access on the road is a necessity for them. They need, like and want to share.
- How is their consumer behavior different than current consumers?
The chosen hotels:Moxy by Marriott http://www.moxyhotels.com/fr/Radisson RED http://radissonred.com/
MOXY by MARRIOTT: A fresh and innovative lifestyle hotel brand created especially for the millennial traveller which combines contemporary design and approachable service at a reasonable price. Each hotel will be designed with the latest in technology so guests can connect amidst inviting social spaces with self-sufficient service elements. Each Moxy Hotel will offer “Plug and Meet” meeting spaces throughout the public space, designed with stylishergonomic seating, writing walls and large television screens for presentation projection. The lobby space will also include state-of-the art computers available to guests and a 24/7 market for snacks on the go.
RADISSON RED:
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