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What is Reputation
Scorecard?
ReputReputation Scorecard is a new service for the
hotel industry, which helps the hotels measure the reputation taking into
account ratings from online reviews across over 100 different OTAs and review
sites worldwide.
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How does it compare to Trip
Advisor Certificate of Excellence?
TripAdvisor
is the world’s largest travel site, enabling travelers to plan and have the
perfect trip. It offers trusted advice from real travelers and a wide variety
of travel choices. TripAdvisor branded sites make up the largest travel
community in the world, with more than 200 million unique monthly visitors, and
over 100 million reviews and opinions. The sites operate in 30 countries
worldwide.
The Reputation
Scorecards available for a number of
hotels in nearly 300 cities and destinations worldwide let hoteliers search by
location or specific property name. Each hotel that is included has a scorecard
that reveals its GRI score for the previous month, a benchmark of the average
performance of hotels in the same city and within the same star category and
the top-rated department and concept according to ReviewPro’s award-winning
sentiment analysis. Besides the specific analysis for a given property,
hoteliers can also discover the Top 10 rated hotels for each city and
destination.
· Which is more important to
a hotel, why?
Both of them are quite
important. But TripAdviser has the advantage of beeing more popular.
· 5 hotels in Saint
Petersburg :
1-
Alexander House Boutique Hotel
2- Domina Prestige
3- Grand Hotel Europe by
Orient-Express
4- NasHOTEL
5- Tradition Hotel
How does each hotel use Quality Score or
Certificate of excellence in their site
1. Alexander House Boutique Hotel
The Quality Score and all the
Certificates are on the first page. The guests can write their comments on
TripAdvisor directly from the hotel site but
not from the site of the hotel.
2. Domina Prestige.
There are no Certificates and Awards
are visibile on the main pages of the hotel.
3. Grand
Hotel Europe by Orient-Express
No Certificate of Excellence or Quality Score.
No possibility to put
comment through their own site.
4. NasHOTEL
Winner of the "Travelers' choice 2012" Reward.
Direct link to TripAdvisor review and possibility to comment.
No review through their own website.
5. Tradition Hotel
Winner of the "Travelers'choice 2012" &
"Travelers'choice 2013" Reward
"Top Clean
2013" reward by Venere.com. Direct link to TripAdvisor review and
possibility to comment.
No review through
their own webs
· Does the site include guest reviews -
yes, how are they presented
The hotels,the owners of different
kinds of Certficates and Awards have all those awards visible on the
first-welcome page ;and clicking to those awards, one can find all the
comments for the particular hotel
· Check out an OTA for 3 of these hotels,
do they respond to guest reviews
Booking
and Expedia- there are no responses
· Check Trip Advisor for the same 3 hotels
- what is the quality of their responses to guest comments
They respond to EVERY comments. This is the Management of
almost all the hotels (except Domina Prestige and Nash hotel) that answer to
all the comment on TripAdvisor. Answers are complete and personalized. They
answer to every point the guests (happy or not) mentions, apologie, and assure
they will take measure further to their comment. They explain or give precision
and thank the person for having commenting. Thus, we can estimate that they are
answers of good quality.
