State of the Art Nike and Go Sport

https://drive.google.com/file/d/0B3HuYu0u499CN3JnNURySG5rMTA/edit?usp=sharing

Mobile website vs. Mobile App

Mobile website is like a normal website but the main characteristic which distinguishes a mobile website from a standard one is the fact that it is designed for small handheld display and touch-screen interface.

Apps are just applications which are downloaded and installed on the mobile devices. Websites are considered to be the the first steps in developing a mobile presence whereas apps are used to develop application for a specific purpose that can not be accomplished via a web browser. 

Mobile website has  a lot of advantages over apps, including broader accessibility, compatibility and cost-effectiveness,share-ability. Here are some other advantages:

•  They are instantly available
•  The mobile web-side can also be an app. 
•  Mobile web-sites are easier and less expensive. 
•  Mobile web-sites can not be deleted .
• Mobile web-sites can be updated instantly 

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice.  Generally speaking, if you need one of the following, an app makes sense:

• No connection required
• For interactive games it is the best choice 
• As with any project, when developing an app we can be sure they we are getting an optimal return on investment

Article http://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps

GameChanger

GameChanger is a mobile app and website that provides scorekeeping, stats, Live GameStreams, and recap stories to thousands of baseball, softball and basketball teams and their fans.Over 1 million games have already been scored on GameChanger, which is over 4 times more games than have been recorded in Major League Baseball.GameChanger has over 60,000 active scoring teams across three sports in every age group.

Tablets vs Smartphones

The advantage that smartphones have on tablets is their portability. Tablets have bigger screens than smartphones.

All smartphone, nowadays, have Wi-Fi and 3G connectivity. This means that they are able to connect to the internet through a Wi-Fi signal, and are able to use the 3G networks to call, send SMS, as well as, send and download data. However, most tablets only have Wi-Fi connectivity. Some tablets do come with both Wi-Fi and 3G connectivity, but they tend to cost more.

The major difference between smartphones and tablets is mainly that, smartphones are able to make calls, and are known for their portability. Tablets, on the other hand, are famous for their larger screens and easier web surfing, social networking and video watching capabilities. 

Created with Haiku Deck, the free presentation app

Generation C

Genaration C - is a group of young people who were born mainly after 1980, but not necessarily . It is a new emerging generation.They are digital natives and have at least 3 screens. They prefer to work in more creative industries and they are less restricted by social structures.

You Tube Generation

It is a generations,which  like generation C uses several mobile devices.

Millennials

Millennials- as known as generation Y. It is a generation which comes after generation X, i.e. the people who were born after 1980. They are represent the fastest growing segment. They are always connected to at least one device. The millennials are the only generation of adults with more people who identify themselves as liberals than as conservatives.

• What are the characteristics of Millennials?
  They are special. They re treated as special and important.
  They are confident in themselves and in the future, goal-oriented, motivated
  They are group oriented rather than being individualists. They may sacrifice their own identity to be part of the team.
  
  
• What are their expectations for travel + hotels?
   Millennials actually spend a lot more time in the hotels as they work from there. So the hotel has to be the travel experience for them. Fast Wi-Fi/Internet access on the road is a necessity for them. They need, like and want to share.
  
  
• How is their consumer behavior different than current consumers?
  
  
  
  The chosen hotels:
  
  
  Moxy by Marriott http://www.moxyhotels.com/fr/
  Radisson RED  http://radissonred.com/
  
  
  
  
  
  
  
  
  
  

•   What is Reputation Scorecard?

ReputReputation Scorecard is a new service for the hotel industry, which helps the hotels measure the reputation taking into account ratings from online reviews across over 100 different OTAs and review sites worldwide.

•   How does it compare to Trip Advisor Certificate of Excellence?


TripAdvisor is the world’s largest travel site, enabling travelers to plan and have the perfect trip. It offers trusted advice from real travelers and a wide variety of travel choices. TripAdvisor branded sites make up the largest travel community in the world, with more than 200 million unique monthly visitors, and over 100 million reviews and opinions. The sites operate in 30 countries worldwide.

The Reputation Scorecards  available for a number of hotels in nearly 300 cities and destinations worldwide let hoteliers search by location or specific property name. Each hotel that is included has a scorecard that reveals its GRI score for the previous month, a benchmark of the average performance of hotels in the same city and within the same star category and the top-rated department and concept according to ReviewPro’s award-winning sentiment analysis. Besides the specific analysis for a given property, hoteliers can also discover the Top 10 rated hotels for each city and destination.

·      Which is more important to a hotel, why?

Both of them are quite important. But TripAdviser has the advantage of beeing more popular.

·      5 hotels in Saint Petersburg :

1-     Alexander House Boutique Hotel

2-     Domina Prestige

3-     Grand Hotel Europe by Orient-Express

4-     NasHOTEL

5-     Tradition Hotel

How does each hotel use Quality Score or Certificate of excellence in their site

1. Alexander House Boutique Hotel

The Quality Score and all the Certificates are on the first page. The guests can write their comments on TripAdvisor directly from the hotel site but  not from the site of the hotel.

http://a-house.ru/en/

2. Domina Prestige.

There are no Certificates and Awards are visibile on the main pages of the hotel.

http://dominarussia.com/en/welcome

‪3.   Grand Hotel Europe by Orient-Express

‪No Certificate of Excellence or Quality Score.

‪No possibility to put comment through their own site.

http://www.grandhoteleurope.com/web/opet/francais-grand-hotel-europe.jsp

‪4.  NasHOTEL

‪Winner of the "Travelers' choice 2012" Reward.

‪Direct link to TripAdvisor review and possibility to comment.

‪No review through their own website.

http://en.nashotel.ru

‪5. Tradition Hotel

‪ Winner of the "Travelers'choice 2012" & "Travelers'choice 2013" Reward

 "Top Clean 2013" reward by Venere.com. ‪Direct link to TripAdvisor review and possibility to comment.

‪No review through their own webs

http://www.traditionhotel.ru/fr/

·      Does the site include guest reviews - yes, how are they presented

The hotels,the owners of different kinds of Certficates and Awards have all those awards visible on the first-welcome page ;and clicking to those awards, one can find all the comments for the particular hotel

·      Check out an OTA for 3 of these hotels, do they respond to guest reviews

  Booking and Expedia- there are no responses

·      Check Trip Advisor for the same 3 hotels - what is the quality of their responses to guest comments

‪They respond to EVERY comments. This is the Management of almost all the hotels (except Domina Prestige and Nash hotel) that answer to all the comment on TripAdvisor. Answers are complete and personalized. They answer to every point the guests (happy or not) mentions, ‪apologie, and assure they will take measure further to their comment. They explain or give precision and thank the person for having commenting. Thus, we can estimate that they are answers of good quality.

Digital Experience of Marriott

https://www.youtube.com/watch?v=Dshvg_zMgkY#t=35

SoLoMo Spa