Mobile website vs. Mobile App

Mobile website is like a normal website but the main characteristic which distinguishes a mobile website from a standard one is the fact that it is designed for small handheld display and touch-screen interface.

Apps are just applications which are downloaded and installed on the mobile devices. Websites are considered to be the the first steps in developing a mobile presence whereas apps are used to develop application for a specific purpose that can not be accomplished via a web browser. 

Mobile website has  a lot of advantages over apps, including broader accessibility, compatibility and cost-effectiveness,share-ability. Here are some other advantages:

•  They are instantly available
•  The mobile web-side can also be an app. 
•  Mobile web-sites are easier and less expensive. 
•  Mobile web-sites can not be deleted .
• Mobile web-sites can be updated instantly 

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice.  Generally speaking, if you need one of the following, an app makes sense:

• No connection required
• For interactive games it is the best choice 
• As with any project, when developing an app we can be sure they we are getting an optimal return on investment

Article http://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps

GameChanger

GameChanger is a mobile app and website that provides scorekeeping, stats, Live GameStreams, and recap stories to thousands of baseball, softball and basketball teams and their fans.Over 1 million games have already been scored on GameChanger, which is over 4 times more games than have been recorded in Major League Baseball.GameChanger has over 60,000 active scoring teams across three sports in every age group.

Tablets vs Smartphones

The advantage that smartphones have on tablets is their portability. Tablets have bigger screens than smartphones.

All smartphone, nowadays, have Wi-Fi and 3G connectivity. This means that they are able to connect to the internet through a Wi-Fi signal, and are able to use the 3G networks to call, send SMS, as well as, send and download data. However, most tablets only have Wi-Fi connectivity. Some tablets do come with both Wi-Fi and 3G connectivity, but they tend to cost more.

The major difference between smartphones and tablets is mainly that, smartphones are able to make calls, and are known for their portability. Tablets, on the other hand, are famous for their larger screens and easier web surfing, social networking and video watching capabilities. 

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Generation C

Genaration C - is a group of young people who were born mainly after 1980, but not necessarily . It is a new emerging generation.They are digital natives and have at least 3 screens. They prefer to work in more creative industries and they are less restricted by social structures.

You Tube Generation

It is a generations,which  like generation C uses several mobile devices.

Millennials

Millennials- as known as generation Y. It is a generation which comes after generation X, i.e. the people who were born after 1980. They are represent the fastest growing segment. They are always connected to at least one device. The millennials are the only generation of adults with more people who identify themselves as liberals than as conservatives.

• What are the characteristics of Millennials?
  They are special. They re treated as special and important.
  They are confident in themselves and in the future, goal-oriented, motivated
  They are group oriented rather than being individualists. They may sacrifice their own identity to be part of the team.
  
  
• What are their expectations for travel + hotels?
   Millennials actually spend a lot more time in the hotels as they work from there. So the hotel has to be the travel experience for them. Fast Wi-Fi/Internet access on the road is a necessity for them. They need, like and want to share.
  
  
• How is their consumer behavior different than current consumers?
  
  
  
  The chosen hotels:
  
  
  Moxy by Marriott http://www.moxyhotels.com/fr/
  Radisson RED  http://radissonred.com/